I. Introduction
In the year 612 AD an Imperial Chinese army of more than a million soldiers marched on the northeast Asian kingdom of Goguryeo. Though vastly outnumbered, the soldiers of Goguryeo whom many modern-day Koreans see as their ancestors.
Now, almost 1,400 years later, Chinese scholars are claiming that the ancient kingdom of Goguryeo was a part of China’s "regional government fo
I. Abstract: Level of analysis: Nongshim Foods in China
II. General Information on Nongshim
A. Nongshim the Company
Nongshim Foods is a food manufacturer specializing in instant noodle and snacks in Korea, established in 1963. It also produces and sells beverage, bottled water, instant rice, microwavable or ready to-boil foods. It imports and distributes worldwide famous food brands such as
Early Overseas Chinese
Overall History
• Origin of overseas Chinese
• Poverty
• Southeast
• Regular occurrence
• North people’s attack
• 唐人街( Chinatown)
• Commodity economy
• Over 100,000 people
• Start to form network
• Mass migration
• Spread worldwide
• Nationa
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
Chinese leaders, Communism was the only idea that liberate Chinese people from Western and Japanese imperialism so they thought they could establish powerful China.
They were great nationalist and revolutionist. They wanted to make new China and new world history.
Of course, after Cold War, Communism were collapsed all around world.
But, their revolutionary idealism and belief are still res
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
1984 Launches the New Technology
Developers Inc. funded by the CAS
- 1987 Chinese Character Card, first original
hardware
1989 NTD was renamed Legend Computer
Company
- 1990 Launched its own-brand PC in China
1996 Legend became the market share
leader in China
2003 Legend announces the birth of its new logo,
"Lenovo"
2005 Lenovo acquires IBM's Personal Computing
on foreign
Labor problem
Short history of spin off
A lot of subsidiary company
The expansion of the ocean
development
Increase of shipping
transport industry
Chinese shipping business
The domestic competitor
and price competition
The overall depression of
ship-building contract industry
Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry, competitors and the company pe